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atmospherics meaning

EN
WAtmospherics
  • In marketing the term atmospherics is used to describe the discipline of designing commercial spaces. Atmospherics was coined by Philip Kotler in a 1973 article in the Journal of Retailing.
  • Kotler argues that the tangible product is only a small part of the total consumption package. Buyers respond to the total product, which include services, warranties, packaging, advertising, financing, pleasantries, images and so on.
  • The term atmosphere is a term borrowed from architecture. Space designed to make feel people in a certain way. This is apparent in cathedrals, which inspire a feeling of spiritual awe.
  • Part-of-Speech Hierarchy
    1. Nouns
      • Pluralia tantum

    Other Vocabulary

    Look-Alike Words
    1. en atmospheric
    Source: Wiktionary
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    Meaning of atmospherics for the defined word.

    Grammatically, this word "atmospherics" is a noun, more specifically, a pluralia tantum.
    Definiteness: Level 1
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    Definite    ➨     Versatile
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